Even out skin tone. Spots and blotches are more noticeable on pale skin. Correct these imperfections with concealer to match your foundation. Use cream and earth tones for daytime eyeshadows [cream, beige, tiger-eye tan]. Warmer tones will play up the light color of your eyes. For night consider smokey eyes [orchid, plumsmoke, smoke, violet pearls] and [ebony] eyeliner
FAIR SKIN & DARK EYES
Just a touch of blush can add a little life to brown eyes [tiger-rose blush]. For a natural daytime eyeshadow look use champagne or amber mist. Apply over the entire lid to create a luminous effect. Define the shape of your eye with [cocoa or espresso] eyeliner. For night divide your eyelid into 2 equal sections. On the outer half apply a darker shade-the inner half the lighter shade. Add a touch of gold to the inner corners of your eyes. Eyebrows frame your face, don't forget to define them!
DARK SKIN & LIGHT EYES
Use a highlighter on your face [radiant glow] and balance it with a dark bronzing powder [rio! bronzer]. Eyeshadow shades for daytime that bring out your eyes and brighten your skin are lighter pastel shades [Illusion series: SilverViolet, CopperBronze, VintageGold]. For night: metallic! Use a gold or copper shadow and line your eyes with [espresso or ebony] eyeliner. Use a vanilla pencil on the inner rim of your eyes to give you an extra gleam.
DARK SKIN & DARK EYES
Set your foundation with a satin finish illuminating powder [Radiant Glow]. A deeper blush will help make your eyes pop [Sunset Strip]. For night, black eyeliner is non-negotiable for you. Combine with gemtone eyeshadows [diamond turquoise, sapphire, amethyst].
CONSIDER CHANGING YOUR FOUNDATION: Your skin tone will have changed by 1-2 shades lighter by now since you are exposing it less frequently to the sun. You need to adjust your foundation to better match your skin tone. Many women don't notice this and don't change their foundation, but they should! One way to change foundation for a changing skin tone is to continue to use your current foundation shade, but take the next 1-2 shades lighter foundation and brush it lightly over the t-zone, as you would a bronzer. Eventually increasing the newer shade and decreasing the old shade. Practice this to get the right look for your changing skin tone.
BLUSH THOSE CHEEKS With the lighter skin tones this fall/winter it is important to add a bit of color to your cheeks. This will help balance your eye makeup and give your paler skin a color boost.
EYE MAKEUP CAN BE MAXED OUT Eye makeup is so much fun in the cooler seasons! Especially at night, you can express your self and moods with eyeshadow shades and combinations. The most popular eyeshadow looks this season are SMOKEY EYES, METALLICS, GEMTONES.
Specific color tips are outlined in a following newletter.
Date: 8/1/2008 Title: Vacation Makeup
Bronzing powder is perfect for mattifying and intensifying the bronzed tones of a tan. If your skin is greasy, go for products with a matte finish [Rio Matte Bronzer]; if you have normal, combination, or dry skin, choose one with a shimmering finish [Aloha Shimmering Bronzer]. Remember that you can also use bronzing powder on your cheeks: simply use a smaller brush and apply from your hairline to your nose, following the natural line of your cheekbone. You can play up your tan by applying a touch of blush to the apples of your cheeks.
A touch of concealer in the inner corners of your eyes will open your eyes and blend away circles (if you have a tan), without having to apply make up the entire eye contour. To lift your lid, apply another touch of concealer on the browbone as you would a highlighter. If you are tan, be sure that the color isn't too light or your look will no longer be a natural one.
Your eyes only need a couple of coats of mascara - brown for a natural finish or black for more intensity.
Finally, leave your lips nude, but well-moisturized. Use lipgloss for added volume.
[Thanks fo Elite Pro Makeup Courses for this information extracted from their newsletter]
Date: 5/3/2008 Title: Spring/Summer Makeup
'Less is More' and this is especially true in spring/summer makeup. Here are some techniques for you to consider:
PRIMER
Applying a thin coat of our facePRIME Pore Reducing Silk Primer before foundation will help your foundation to last longer and helps you achieve a finished look. For those with especially oily skin, use face Control powder instead, which will absorb the excess oil on your skin.
FOUNDATION
Put some foundation on your brush, puff or sponge to apply it little by little over your face. Start in the middle and blend outward bit by bit. Use very little product and gradually build it up in areas where you need more coverage (imperfections, blemishes, etc.). Blend carefully around your eyes. Always use a foundation that's the same shade as your skin. If you'd like to make your skin look more bronzed, do it with bronzing powder, not your foundation.
CONCEALER
Once you've applied foundation, it's time to correct undereye circles. Use less product than you normally would. You won't need as much since you are applying it over your foundation. Unlike with the foundation, you will use a brush to apply the concealer. Apply concealer to your darkened areas around the eye only.
FINISHING VEIL
Adds silken translucent finish to your mineral makeup foundation application that will give that flawless appearance to your face. Apply a sheer coat of powder over entire face to blend and set makeup and give a flawless appearance to your face
BROWS
The eyebrows are important because they make your eyes more attractive. Always keep your eyebrows perfectly shaped and groomed. Comb them upwards and use a pencil or a powder to fill them in. Remember to use very little product so as to avoid a harsh look. Always use the same shade as your natural haircolor. Next, draw a line just under your brows using a light concealer. This touch adds a little lift and an alert look to your eyes. You can also use a shimmer glow highlighter under the brow.
LIDS
Apply shadow to your lid in a light shade that merely colors the lid, but doesn't weigh it down, such as cream, honey, champagne, perfectly pink, salmon, apricot, etc. Don't make up your lower lid. Leave it clean. You can also apply a bit of vanilla-colored pencil to the inner rim of your eyes to open them up even more.
LASHES
Curl your lashes and apply a double coat of mascara. It's very important that the mascara isn't at all clumpy. To remove clumps, comb your lashes with a lash brush or a clean mascara brush.
Make your skin POP try these professional techniques:
GLOW
Now use a glow that's slightly lighter than your skin, applying it to your cheekbones, chin, and forehead, and blending it lightly with your fingertips. This will add light to your face. The idea is to brighten your face. It shouldn't be obvious. Remember that less is more.
BLUSH
To finish, apply powder blush to the apples of your cheeks. Try it – you'll see how quickly it adds freshness to your face. Blend well. Remember that you're going for a natural look that you can still see.
BRONZER
Choose a natural-looking bronzing powderand apply it the tops of cheeks, bridge of nose and lightly across forehead and chin. Blend edges out well to achieve a natural looking sun-kissed glow.
CONTOUR
Use blush or bronzing powder (very trendy this season) to contour the face. Choose a natural-looking matte shade and apply it the hollows of your cheeks and lightly on your temples and chin. Your goal is to give form to the surface of your face, while at the same time making it look more oval-shaped. Blend well so only a slight shading effect can be seen.
LIPS
The final step is to apply a moisturing gloss to your lips. If it is a special occasion or if you need more color in your face, you can use lipstick in a berry or orange tone.
Date: 4/28/2008 Title: APRIL 2008
NEW SHADES Due to customer request, we have completed development and have to offer you: *LIGHT PEARLESCENT FINISHING VEIL. This is a slightly shimmering veil product in the Perfectly Bare shade range. Offered as a sample, 12g refill, 1oz bulk and packaged in a 30g sifter jar. It is beautiful! Try some today ~ Perfect for summer!
DISCONTINUED SHADES *Sierra Matte Bronzer has been replaced with RIO! Matte Bronzer *Fair/Light-Neutral is our only offering in this level, Cool & Warm discontinued. *Glows & Eyeshadows/Liners are being evaluated for elimination this summer.
GET * REAL SKIN CARE LINE Get*Real products contain all natural real ingredients. We offer a skin serum that is 100% Botanical Olive Squalane Oil. Our eye butter ingredients are so delicious you could eat it [Distilled Water, Avocado Butter, Beeswax Pastilles, Jojoba Oil, Olive Squalane Oil, Coconut Oil, Aloe Vera Juice, coenzyme Q10]. Moisturizing mist rounds out the trio. We hope to expand this offering to include a face cream and change the packaging for the Fall2008/Winter2009 season.
Why be concerned with using real ingredients on your face? Everything you put on your skin gets absorbed into your body. Beware of these ingredients:
Parabens: Synthetic preservatives that may disrupt endocrines
Sulfates [Sodim Lauryl/Larueth Sulfate]: Synthetic cleansing agents that can potentially remove natural oils from the lipid layer of your skin.
Petrochemicals [Petrolatum/Mineral Oil/Paraffin]: Non-renewable crude oil by-products with potential impurities.
Chemical Sunscreens [Oxybenzone/Avobenzone]: Synthetic sunscreens that are absorbed into the body with potential hormone balance disruption.
WHOLESALE We now offer Sales Aids for our wholesale customers. If this proves popular, we will increase our product offerings in this category. We have in stock the acrylic counter displays and Mineral Makeup signs. Perfect for salons & spas as well as summer fairs/fetes/markets. The counter display holds an assortment of mineral makeup jar sizes and products. The optional Mineral Makeup sign is generic and offered in several styles. For more details, look under the TOOLS category, SALES AIDS.
Date: 2/23/2008 Title: SPRING 2008 NEWSLETTER
NEWSLETTER Rather than clutter up your inbox with news, I have decided to do a quarterly newsletter accessible to you from this blog, issued in conjunction with the seasons: Spring, Summer, Fall & Winter.
WHOLESALE Wholesale customers will notice that I have increased the product offering to help them package and sell their products, available under TOOLS. I have an ongoing interest to improve our wholesale presence. Please look for an increase in select products offered here over time.
INTERNATIONAL It is enjoyable to prepare an order for shipping to faraway places. My workmat is a laminated world map and I always look-up where my customers reside. Although packages sent First Class International Mail have an estimated delivery of 6-10 days, packages can take 3-4 weeks for delivery.
PACKAGING- I have eliminated the 10 gram jar option for all our makeup:
Face & Color products are now packaged in the 30 & 20 gram sifter jar [respectively] with an elegant black rim clear cap. Quite frankly, it is just too awkward using the 10 gram size and I am sure you will much prefer these sizes. Our powder content will be changed to fill to the shoulder of the jar to eliminate over-filling the jars with powder.
Eye products are now limited to being packaged in the 5 gram sifter jar with a solid black shiny cap. The eye products last a long time, and as the industry recommends discarding eye products after 6 months, we will commit to this size. Minerals are inorganic, but continued use introduces body oils through your brush/finger and I would prefer you be safe. If you want more powder, consider ordering the 12gram refill ziplock bag.
As before, all products are available in ziplock bags for samples, refills & bulk. Also, I will be offering the empty 10 gram clear base/cap sifter jars.
NEW SHADES The new Spring2008 eyeshadow shades are now available in Chai, Honey, Apricot, Prim, Lilac & Aqua. The intent was to create a muted/shaded semi-matte eyeshadow. The result is a satiny/shimmering grouping that is very wearable and blendable in nicely muted colors. If they prove popular, I will make them a permanent shade selection. A new blush, bronzer and bronzing blush are in development.
DISCONTINUED SHADES I am re-evaluating all shades and over the next month will be discontinuing several in all categories to make room for the new.
RE-FORMULATED SHADES As with new lots of any product, when my makeup is produced, exact duplicates of shades is nearly impossible. My raw minerals are not always uniform. Also, an ongoing effort is made to improve the texture and color of shades. It is planned to produce the most popular products in larger quantities so that those lots are available over a longer time frame.
MAKEUP TIPS The best tip I can give you is this: Acquire skills in how to apply makeup for day and night wear. Don't expect the skills you learned at age 15 to carry you through your lifetime. As we age, skill becomes even more important in looking fabulous. There are many books & videos available online, at bookstores & your local library [plus, my website].
I will be updating the newsletters throughout the seasons, so check back often.
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